bol.com

The challenge

Growing fast means your people processes have to grow with you so you can scale them up. Bol.com needed help evaluating its development and reward cycle, and in doing so it wanted to be inspired by scenarios for a new cycle.

In addition, help was needed in sharply defining the problem and getting clear from whom the problem actually was (from the People department, line managers or employees). Bol.com sought support because they lacked capacity themselves and to bring in expertise and best practices from outside.

The approach

Design thinking, also within People&. Right within People& you could also say. We started by examining and defining the problem and whose problem it actually is. Was it a People& problem and did they fail to scale the current cycle? Was the current development and reward cycle unclear to employees? Or was it mostly line managers and MTs who were missing something in the current process? Bunchmark started asking questions. To various people from different groups and departments. We turned the insights into hypotheses, examined them and submitted them to Carola and Brieke.

We then established design principles. As a third step, we worked creatively and pragmatically toward a number of scenarios. We brought in best practices and looked at scenarios in working sessions with Carola and Brieke. At first just to inspire and later increasingly to test for feasibility within the unique bol.com context.

After determining a feasible global future scenario, we began phase two of the project. Our Bunchmark partners were replaced by a purebred Bunchmark project manager from our Community. He turned the chosen scenario into a project and took it from A to B to really make it work.