{"id":17517,"date":"2025-01-13T09:19:48","date_gmt":"2025-01-13T08:19:48","guid":{"rendered":"https:\/\/bunchmark.com\/should-we-be-on-instagram\/"},"modified":"2026-05-26T11:13:56","modified_gmt":"2026-05-26T09:13:56","slug":"should-we-be-on-instagram","status":"publish","type":"post","link":"https:\/\/bunchmark.com\/en\/should-we-be-on-instagram\/","title":{"rendered":"Should we be on Instagram?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17517\" class=\"elementor elementor-17517 elementor-14963\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78910d63 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78910d63\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21d76357\" data-id=\"21d76357\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-512147cc elementor-align-left elementor-widget elementor-widget-breadcrumbs\" data-id=\"512147cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/bunchmark.com\/en\/\">Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1712ab6d elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"1712ab6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Should we be on Instagram?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-188b135a elementor-widget elementor-widget-post-info\" data-id=\"188b135a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c1aab5f elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\">Posted on<\/span>\n\t\t\t\t\t\t\t\t\t\t<time>13 January 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55aa7762 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"55aa7762\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d158681\" data-id=\"d158681\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6047e184 elementor-widget elementor-widget-image\" data-id=\"6047e184\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:12,&quot;end&quot;:96}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"448\" src=\"https:\/\/bunchmark.com\/wp-content\/uploads\/2025\/01\/Banner_Blogbericht_isa_sacha-1024x717.jpg\" class=\"attachment-large size-large wp-image-14965\" alt=\"\" srcset=\"https:\/\/bunchmark.com\/wp-content\/uploads\/2025\/01\/Banner_Blogbericht_isa_sacha-1024x717.jpg 1024w, https:\/\/bunchmark.com\/wp-content\/uploads\/2025\/01\/Banner_Blogbericht_isa_sacha-300x210.jpg 300w, https:\/\/bunchmark.com\/wp-content\/uploads\/2025\/01\/Banner_Blogbericht_isa_sacha-768x538.jpg 768w, https:\/\/bunchmark.com\/wp-content\/uploads\/2025\/01\/Banner_Blogbericht_isa_sacha-1536x1075.jpg 1536w, https:\/\/bunchmark.com\/wp-content\/uploads\/2025\/01\/Banner_Blogbericht_isa_sacha-2048x1434.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-33542c57\" data-id=\"33542c57\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-528e906a elementor-widget elementor-widget-heading\" data-id=\"528e906a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Tuesday dilemma<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ef5fc31 elementor-widget elementor-widget-text-editor\" data-id=\"2ef5fc31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Is Instagram indispensable in good Employer Branding?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69c4bd7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69c4bd7f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b80ddfe\" data-id=\"2b80ddfe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21ff4f42 elementor-widget elementor-widget-text-editor\" data-id=\"21ff4f42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>New year, new dilemmas; should we be on Instagram (or TikTok)?<\/h2><p>With Isa and Rozanne, Gen Z has definitely become a permanent fixture on the Bunchmark shop floor. And fortunately so. Because such a new generation brings new energy, ideas, creativity and lots of fun. But it also brings with it new dilemmas. For example, can we still get away with just being active on the most unsexy social media platform on the World Wide Web, LinkedIn. Or, to remain an attractive employer, should we also be on Instagram (or much further from our bed; on TikTok?).     <\/p><p>Who better than Isa and Rozanne to investigate. Will 2025 be the year of reels at the coffee machine and over favorite lunch items? Or will we miss the mark completely? How does that work? So how does that not work?    <\/p><p>Do you want to attract young talent or establish a modern employer brand? Then the obvious choice is to use a platform where your target audience spends a large amount of their time. Still, it is important to first ask yourself a few questions to determine whether platforms such as Instagram are a good fit for your organization.  <\/p><p><strong>First; who and what do you want to achieve?<\/strong> <br>Before you enthusiastically get started with filters and hashtags, it is crucial to know: who do you want to reach and what do you want to achieve with them?<\/p><p>Do you want to use the platform to build your employer brand and attract young talent? Do you choose to use the platform to boost sales? Or do you see opportunities to use Instagram to create a close-knit community where employees, alumni and even customers feel welcome? Whatever your goal, it determines both the direction and the content.   <\/p><p>Before you post anything, reflect on these goals. Instagram can be valuable to a growing organization, but only if you use it in the right way. <\/p><p>Finally, a clear goal also helps build support among colleagues who have less affinity for socials. A concrete plan shows that tools like Instagram are not just used for fun, but can be a strategic tool in line with broader organizational goals. <\/p><p><strong>Second;<\/strong> does a platform like Instagram fit your tone of voice?<\/p><p>It also depends on your identity and way of communicating. One thing is certain: formal texts and dull pictures do not fit. On socials, it&#8217;s all about eye-catching visuals that appeal to the target audience and tell your story.    <br>The informal nature of a platform like Instagram aligns well with the an informal, playful and the humorous tone that works well for the new generations in the workplace (Gen Z and Y). Think light self-mockery, the use of memes or trends and the sharing of personal stories. In contrast, earlier generations may value professionalism, clarity and depth of content more.  <\/p><p>So it is important to find a balance that suits the diversity within the team and the audience you want to appeal to.<\/p><p><strong>Third:<\/strong> Who will be the creative brain behind the posts? <br\/>It all sounds nice: a new platform that allows you to appeal to your target audience. But don&#8217;t underestimate how much time is involved. Instagram requires a constant stream of original posts, from aesthetic feeds to interactive stories.  <\/p><p>For this, you need a creative jack-of-all-trades who can write well and is handy with all the options within the platform. It is smart to make one person responsible for this, so that the style remains consistent and you create a strong storyline. <\/p><p><strong>So: do we go for Instagram or not?<\/strong><\/p><p>For us at Bunchmark, the goal is paramount: who do we want to reach, and where do we find our target audience? For now, that remains the familiar LinkedIn, which appeals to both younger and older generations within our team and network. But who knows, maybe Instagram &#8211; or maybe even TikTok &#8211; can win us over in the future \ud83d\ude09  <\/p><p>Valuable takeaways:<\/p><ul><li>\ud83d\udca1 Beware of repeating LinkedIn content on a platform like Instagram. If the biggest goal is to inform, Instagram may not be the right platform. The culture on Instagram is informal. So this also requires different content than standard LinkedIn posts. Make sure an Instagram profile contributes to the brand you are building without being too repetitive.    <\/li><li>\ud83d\udca1 What do you share and what don&#8217;t you share? An out of control Friday afternoon drink may not be the best content. And a practical tip: always check if your team is okay with them appearing in a post!  <\/li><li>\ud83d\udca1 Take advantage of what&#8217;s already out there! Younger colleagues are often completely at home in the world of Instagram, TikTok and cool feeds &#8211; perhaps someone is already eager to get started. <\/li><li>\ud83d\udca1 And above all, engage with each other. Don&#8217;t assume that the earlier generations will be less enthusiastic, but engage with each other about the possibilities and experiences with platforms, such as Instragram. <\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tuesday dilemma Is Instagram indispensable in good Employer Branding? New year, new dilemmas; should we be on Instagram (or TikTok)? With Isa and Rozanne, Gen Z has definitely become a permanent fixture on the Bunchmark shop floor. And fortunately so. Because such a new generation brings new energy, ideas, creativity and lots of fun. But [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":14966,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Should we be on Instagram? - Bunchmark<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bunchmark.com\/en\/should-we-be-on-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Should we be on Instagram? - Bunchmark\" \/>\n<meta property=\"og:description\" content=\"Tuesday dilemma Is Instagram indispensable in good Employer Branding? 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