{"id":9963,"date":"2022-11-04T10:03:24","date_gmt":"2022-11-04T10:03:24","guid":{"rendered":"https:\/\/bunchmark.reviewsoftware.nl\/case\/swapfiets\/"},"modified":"2023-07-19T11:41:25","modified_gmt":"2023-07-19T11:41:25","slug":"swapfiets","status":"publish","type":"case","link":"https:\/\/bunchmark.com\/en\/case\/swapfiets\/","title":{"rendered":"Swapfiets"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Swapfiets<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

From rookies to a country full of blue wheels<\/h3>\n

It is impossible to imagine the Dutch streets without them; the blue front tires of Swapfiets<\/a>. By 2021, the company was in the top 10 fastest growing companies in Europe. Today, there are more than 200,000 Swapfietsen riding around 50 cities in europe.<\/p>\n

From 0 to 1,250 employees in 5 years. Can you imagine leading the HR department ….<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
Interim.<\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
employees<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t+<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
founding year<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
Swapfietsen<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t1900<\/span>\n\t\t\t\t+<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The challenge<\/h3>\n

That one was clear at Swapfiets; how can the People department keep up with, or actually be ahead of, the company’s growth? Practically speaking, but more importantly focused on forming a comfotable Swapfiets corporate culture.<\/p>\n

So at Swapfiets, they were looking for a short-term HR director: someone with broad experience who could rotate in all aspects, from recruitment to leadership and development. They also wanted someone who felt like working full time in a fast-growing and dynamic environment with relatively many young people. ‘Bunchmark! Bunchmark! Bunchmark!” we shouted in chorus.<\/p>\n

In late 2018, Auke and Emilie had the honor of taking on this challenge.<\/p>\n

<\/h2>\n

The approach<\/h3>\n

Priority No. 1 was knowing what was going on. So a questionnaire went out to all Swapfiets employees. For example, it turned out that personal development and training were much more important than bonuses for many people, and that there was a need for more transparency.<\/p>\n

The People & Culture Department was created. Processes established, invested in a learning and development platform. So together we created structure in a department that could scale with the company’s growth.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

\"Well, as far as we were concerned, they could have just kept working here! No jokes, we liked it very much.\"<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Dirk de Bruijn\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Founder
<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
OTHER customers<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
organizational structure<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t<\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
people plan & strategy<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t<\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Job Matrix & Reward<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t<\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Or read more about our hr approach<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"girl\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
Contact<\/span><\/h6>\n

Working together?<\/span><\/h2>\n

Send an email to info@bunchmark.nl<\/a><\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","categories":[],"class_list":["post-9963","case","type-case","status-publish","hentry"],"yoast_head":"\nSwapfiets - Bunchmark<\/title>\n<meta name=\"description\" content=\"Swapfiets was looking for a short-term HR director with broad experience who could rotate anywhere from recruitment to development.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bunchmark.com\/en\/case\/swapfiets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swapfiets - Bunchmark\" \/>\n<meta property=\"og:description\" content=\"Swapfiets was looking for a short-term HR director with broad experience who could rotate anywhere from recruitment to development.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bunchmark.com\/en\/case\/swapfiets\/\" \/>\n<meta property=\"og:site_name\" content=\"Bunchmark\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-19T11:41:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bunchmark.com\/wp-content\/uploads\/2022\/10\/swapfiets-banner.png\" \/>\n\t<meta property=\"og:image:width\" content=\"3338\" \/>\n\t<meta property=\"og:image:height\" content=\"977\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bunchmark.com\/en\/case\/swapfiets\/\",\"url\":\"https:\/\/bunchmark.com\/en\/case\/swapfiets\/\",\"name\":\"Swapfiets - Bunchmark\",\"isPartOf\":{\"@id\":\"https:\/\/bunchmark.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/bunchmark.com\/en\/case\/swapfiets\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/bunchmark.com\/en\/case\/swapfiets\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bunchmark.com\/wp-content\/uploads\/2022\/10\/swapfiets-banner-1536x450.png\",\"datePublished\":\"2022-11-04T10:03:24+00:00\",\"dateModified\":\"2023-07-19T11:41:25+00:00\",\"description\":\"Swapfiets was looking for a short-term HR director with broad experience who could rotate anywhere from recruitment to development.\",\"breadcrumb\":{\"@id\":\"https:\/\/bunchmark.com\/en\/case\/swapfiets\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bunchmark.com\/en\/case\/swapfiets\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bunchmark.com\/en\/case\/swapfiets\/#primaryimage\",\"url\":\"https:\/\/bunchmark.com\/wp-content\/uploads\/2022\/10\/swapfiets-banner-1536x450.png\",\"contentUrl\":\"https:\/\/bunchmark.com\/wp-content\/uploads\/2022\/10\/swapfiets-banner-1536x450.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/bunchmark.com\/en\/case\/swapfiets\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/bunchmark.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Swapfiets\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bunchmark.com\/en\/#website\",\"url\":\"https:\/\/bunchmark.com\/en\/\",\"name\":\"Bunchmark\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/bunchmark.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bunchmark.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/bunchmark.com\/en\/#organization\",\"name\":\"Bunchmark\",\"url\":\"https:\/\/bunchmark.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bunchmark.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/bunchmark.com\/wp-content\/uploads\/2022\/10\/logo_bunchmark.svg\",\"contentUrl\":\"https:\/\/bunchmark.com\/wp-content\/uploads\/2022\/10\/logo_bunchmark.svg\",\"width\":200,\"height\":39,\"caption\":\"Bunchmark\"},\"image\":{\"@id\":\"https:\/\/bunchmark.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/bunchmark\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Swapfiets - Bunchmark","description":"Swapfiets was looking for a short-term HR director with broad experience who could rotate anywhere from recruitment to development.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bunchmark.com\/en\/case\/swapfiets\/","og_locale":"en_US","og_type":"article","og_title":"Swapfiets - Bunchmark","og_description":"Swapfiets was looking for a short-term HR director with broad experience who could rotate anywhere from recruitment to development.","og_url":"https:\/\/bunchmark.com\/en\/case\/swapfiets\/","og_site_name":"Bunchmark","article_modified_time":"2023-07-19T11:41:25+00:00","og_image":[{"width":3338,"height":977,"url":"https:\/\/bunchmark.com\/wp-content\/uploads\/2022\/10\/swapfiets-banner.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/bunchmark.com\/en\/case\/swapfiets\/","url":"https:\/\/bunchmark.com\/en\/case\/swapfiets\/","name":"Swapfiets - Bunchmark","isPartOf":{"@id":"https:\/\/bunchmark.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bunchmark.com\/en\/case\/swapfiets\/#primaryimage"},"image":{"@id":"https:\/\/bunchmark.com\/en\/case\/swapfiets\/#primaryimage"},"thumbnailUrl":"https:\/\/bunchmark.com\/wp-content\/uploads\/2022\/10\/swapfiets-banner-1536x450.png","datePublished":"2022-11-04T10:03:24+00:00","dateModified":"2023-07-19T11:41:25+00:00","description":"Swapfiets was looking for a short-term HR director with broad experience who could rotate anywhere from recruitment to development.","breadcrumb":{"@id":"https:\/\/bunchmark.com\/en\/case\/swapfiets\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bunchmark.com\/en\/case\/swapfiets\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bunchmark.com\/en\/case\/swapfiets\/#primaryimage","url":"https:\/\/bunchmark.com\/wp-content\/uploads\/2022\/10\/swapfiets-banner-1536x450.png","contentUrl":"https:\/\/bunchmark.com\/wp-content\/uploads\/2022\/10\/swapfiets-banner-1536x450.png"},{"@type":"BreadcrumbList","@id":"https:\/\/bunchmark.com\/en\/case\/swapfiets\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bunchmark.com\/en\/"},{"@type":"ListItem","position":2,"name":"Swapfiets"}]},{"@type":"WebSite","@id":"https:\/\/bunchmark.com\/en\/#website","url":"https:\/\/bunchmark.com\/en\/","name":"Bunchmark","description":"","publisher":{"@id":"https:\/\/bunchmark.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bunchmark.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bunchmark.com\/en\/#organization","name":"Bunchmark","url":"https:\/\/bunchmark.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bunchmark.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/bunchmark.com\/wp-content\/uploads\/2022\/10\/logo_bunchmark.svg","contentUrl":"https:\/\/bunchmark.com\/wp-content\/uploads\/2022\/10\/logo_bunchmark.svg","width":200,"height":39,"caption":"Bunchmark"},"image":{"@id":"https:\/\/bunchmark.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/bunchmark\/"]}]}},"_links":{"self":[{"href":"https:\/\/bunchmark.com\/en\/wp-json\/wp\/v2\/case\/9963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bunchmark.com\/en\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/bunchmark.com\/en\/wp-json\/wp\/v2\/types\/case"}],"version-history":[{"count":4,"href":"https:\/\/bunchmark.com\/en\/wp-json\/wp\/v2\/case\/9963\/revisions"}],"predecessor-version":[{"id":11085,"href":"https:\/\/bunchmark.com\/en\/wp-json\/wp\/v2\/case\/9963\/revisions\/11085"}],"wp:attachment":[{"href":"https:\/\/bunchmark.com\/en\/wp-json\/wp\/v2\/media?parent=9963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bunchmark.com\/en\/wp-json\/wp\/v2\/categories?post=9963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}